Season 2 (2023)
OVERVIEW
EPISODES
1. Hearst
William Randolph Hearst builds on his father George's mining fortune by becoming the world's first multi-media mogul; exposing both himself, and future generations, to the darker side of wealth and fame.
2. Hilton
Conrad Hilton gets rich building the world's first international hotel chain. But after his sons' rivalry almost destroys everything, his great-granddaughter emerges to redefine the family brand.
3. Heinz
Henry Heinz builds an empire by revolutionizing food processing. His son Howard and Grandson Jack must navigate wars, economic depression and changing times to keep the family-led company on course.
4. Astor
From the fur trade into the drug trade, John Jacob Astor builds America's first mega- fortune. One that ensuing generations of Astors will battle to control, helping to define the opulent Gilded Age.
5. Post
Breakfast Cereal king CW Post's death makes his daughter the nation's richest woman. But rather than rest on his laurels, she seeks to expand on his legacy and redefine the role of women in America.
6. Harley-Davidson
Bill Harley and Arthur Davidson work with family members to build an iconic brand. Their heirs lose control of the company but take back ownership and restore its reputation.
7. Carnegie
Andrew Carnegie creates a steel-manufacturing behemoth and becomes the world's richest man. But his legacy as a philanthropist is marred by family tragedy and a violent clash with organized labor.
8. Mars
Forrest Mars reunites with his estranged father to transform a candy company. Later, Forrest takes over from family members to build one of the largest privately held corporations in the world.
9. Johnson & Johnson
Robert Wood Johnson starts a medical supplies company that his son grows into the world's largest healthcare products corporation. But family rivalries and lawsuits threaten its reputation.
10. Busch
Adolphus Busch saves a failing brewery. His grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.
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