1. Cardiff

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. 21 October 2008. 30 min

Geoff pounds the pavements of Cardiff's suburbs to underline the importance of marketing for small businesses. He meets a bridal shop owner who is a bit of a wallflower, a toy shop and cafe owner who has neglected to tell anyone he has opened up, and a pet shop owner who simply hates selling

2. Macclesfield

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. 28 October 2008. 30 min

Geoff doles out lessons in professionalism to three shops owners in Macclesfield. He meets an antique dealer who is feeling bit of a relic himself, a children's show shop owner whose obsessions with pink sparkly shoes is effecting her business and two arty sisters who can't translate their designs into profits.

3. Taunton

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. 4 November 2008. 30 min

Geoff is in Taunton getting to grips with the small shop owner's lack of professionalism. He tackles a florist who's hiding her best assets, a coffee shop owner who blows hot and cold, and a gift and joke shop owner whose sense of humour is affecting his profits.

4. Bristol

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. 11 November 2008. 30 min

Geoff casts his eye over three shops in Bristol. He visits a coffee shop combined with a second hand book store whose owner can't cope with more than a couple of customers at a time, a health store in need ofd a check up and a glass shop that doesn't reflect its owners passion for art.

5. Southsea

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. 18 November 2008. 30 min

Geoff descends on Southsea to remind small shop owners to keep their eye on the game. He meets a model shop owner drowning in old stock, a tailor failing to measure up, and a hairdresser whose business needs a brush up.

6. Nottingham

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. 25 November 2008. 30 min

Geoff visits Nottingham to help amateur retailers who've turned their passion into a business. He offers help to the owner of a costume hire business who's hiding her wares, a vintage guitar shop hitting the wrong note with its opening hours, and a specialist chocolate shop that despite its sweet appeal is getting only fair trade through the door.

7. Leicester

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. 2 December 2008. 30 min

Geoff gives Leicester's small shopkeepers a lesson in basic maths. A crusading crystal therapist, a serious cyclist and a campaigning children's bookshop owner all get the Burch treatment.

8. Leeds

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. 9 December 2008. 30 min

Geoff strives to go up-market in Leeds. He tackles a lack-lustre linen shop, a struggling apothecary and a cheap and cheerful costume jewellers.