1. Star Trek

8.5

. 25 May 2018. 44 min

Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

2. Transformers

7

. 25 May 2018. 46 min

Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

3. LEGO

8.3

. 25 May 2018. 45 min

From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

4. Hello Kitty

8.7

. 25 May 2018. 43 min

With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.