Season 1 (2011)
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EPISODES
1. Doomed Designs
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Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.
2. Marketing Mess-ups
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With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
3. Disastrous Decisions
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With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.
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